Content marketing is hot! Content marketing is the new SEO. Content marketing has killed SEO. Content marketing is the buzzword for 2013.
These are some of the headlines I saw as I was blog hopping my way round the internet on my blog commenting exercise to drive traffic to my blog for both the Quick Start Challenge and Turn $100 into $2,000 in 60 Days Challenge
What the heck is content marketing?
I found some really long and complicated explanations about it but the simplest one I found that sums it up nicely was this:
“Content Marketing is the creation and sharing of content for the purpose of promoting a product or service.”
In other words, it is content that you put on your website and promote. It can be text, video, infographics, images, whatever you put on your site.
The word is out that Google is favoring content marketing.