In the first video Dean starts off by talking about getting people to know, like and trust you. He says to do that you have to establish a working relationship with them by getting them to your blog to read your posts.
Well, that is one way I guess, but not the only way. I know marketers who don’t blog or at least don’t blog regularly and still manage to get people to like know and trust them. I think a lot of people have turned to social media platforms like Facebook, Twitter and Pinterest to do that now. ( more on this later)