Archive for List Building

It’s Father’s Day today here in Spain and a national holiday but the festivites started at the weekend with the Las Fallas fiesta.

What started as a feast day for St. Joseph, the patron saint of carpenters, has evolved into a 5-day, celebration ending with firework displays and “the fires”.

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Oct
22

Super List Building With Popup Domination

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I have just installed the Popup Domination plugin on this blog. You will probably see it appear soon (hopefully). I hope it does not annoy people and that instead it will help to increase my subscribers.

I used to use an exit popup but I disabled that after I got complaints from readers. When a reader submitted a comment it triggered the exit popup and the person though that their comment had not been submitted although it had.

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If one of your goals is  making  money online, then you have to remember that first and foremost it really all boils down to trust. Many people refuse to trust people or purchase products they find on the internet. Often with good reason too.

Apparently, the internet is quite a bit of a double edged sword for a lot of people. On the one hand you have people who are excessively afraid of getting viruses. They will not order products or services on the internet.

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making money onlineAt long last I have written my own free report to help with my list building. Up until now I have been promoting other people’s stuff to get sign ups but I had always intended to write my own.

The problem has always been what topic to choose. There are so many niches related to making money online but after thinking long and hard about it and doing a bit of lurking in the forums I decided that getting traffic is one of the main problems that many internet marketers face.

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When it comes to making money online, developing a targeted subscriber list of repeat customers is an essential ingredient in the recipe to success.

Having a list is an essential part of marketing if you want to make it easier to make money with less work involved.

With a mailing list you can create email broadcasts that go out to your entire subscriber base that include a mix of high quality information and content as well as promotional offers.

You can include affiliate promotions for products and services that you are interested in advertising, as well as gaining valuable feedback from your subscribers on the different types of products that they are interested in.

This information will help you develop your own high quality, in demand products with a ready-made customer base waiting to purchase them.

It’s really quite easy to build a list, even if you are a complete newcomer to the world of making money online. The problem comes when people approach list building in such as a way that they hinder their chances of actually being able to fully monetize their mailing list.

Here are 3 of the top list building mistakes made by email marketers.

Mistake #1: Failing To Deliver Good Content

This is perhaps one of the biggest mistakes that most new email marketers make when broadcasting to their lists.

While the main objective of building email lists for most marketers is to make money you need to first build a relationship with your subscribers by offering high quality content. This can include free tools, resources and other useful information.

Once you have worked towards connecting with your subscribers you need to maintain that relationship by focusing on a good balance of solid, high quality content with any promotional emails you send out.

In fact, one way of maximizing response from your subscribers is to over-deliver on quality content.

People tend to notice habits, and if they discover that the only time you seem interested in contacting them is when you have something to sell or promote, you will quickly lose any trust and credibility that you may have earned from your previous communication.

Consider whether your email truly offers value and is written so that it genuinely benefits your subscribers.  If you build a solid relationship and brand with your subscribers, you’ll subsequently build a very responsive and loyal customer base.

Mistake #2: Promoting Irrelevant Products

It’s much easier to convert subscribers into buyers if they trust you. To build this trust it’s important to build your brand awareness and develop a relationship with them.

Every email you send to your list should directly work towards strengthening your brand recognition for giving value.  This means that you must be extremely careful with the kinds of products you promote as well as the quality of the products you endorse.

It pays to always review each product or offer you are planning to promote so that you can not only stand behind it, but can directly answer any questions that your subscribers may have about the offer.

You also need to make sure that the products and services you are advertising are relevant to your topic.  If your subscriber originally signed up in order to receive information on “Warcraft”, they aren’t likely going to be responsive if you begin to send out content relating to “Blogging”.

If you become interested in other niches you should work towards creating a new list for each market.

Mistake #3 Letting Your List Go Cold

It’s vital to stay in frequent contact with your subscribers

This doesn’t mean that you have to email them every day, but you want to create some sort of posting schedule so that you can get into the habit of connecting with your subscribers regularly.

If you are sending out good and valuable content your subscribers will begin to expect your emails on certain days and by doing this you will begin to see a dramatic increase in your open rates.

The more consistent you are with your broadcasts, the easier it will be to condition your subscribers to accept promotional based emails and advertisements in between mailings containing free content and resources.

Now we all probably know of certain internet marketers whom we only hear from once in a blue moon but they probably have many lists and don’t need to communicate frequently with some of them.

What mistakes have you made in list building?

I went to another great workshop that Nick James ran in London yesterday. The main theme was Back to Basics and Nick kicked off with 12 strategies for generating low-cost, meaningful, targeted traffic to your website.

These were:

  • Press Releases
  • Sell on eBay
  • Sell on Amazon
  • Sell on Google product Search
  • Start a blog
  • Blog commenting
  • Article writing
  • Upload a Video
  • eBooks into Audio Books
  • eBooks into Kindle and eReader
  • Links from Relevant sites
  • Promote your own affiliate program

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