What Is The Best Blog Color for a Successful Site?


Making money onlineWhat blog color should I choose for my new theme?

I have finally decided to take the plunge and change this blog to a Genesis Framework (I’ve already changed my detox blog) and am trying to decide on the best color for the new theme.

I have never really been happy with the color I have now. I never actually said to myself “I want a pink blog”!  I had seen some blogs that I liked and tried to get the same color which was more of a red with pinkish hues but it didn’t turn out quite like that.

Everyone seems to have a preference when it comes to the color of their clothes, their car, and their homes but what about the color of your blog?

When you set up your blog did you know exactly what color you wanted?  Did you do any research into it first?

Internet Marketing and Blog Color Psychology

Did you know that color is more than just personal preference? Color actually has a strong influence on your thoughts and feelings.

Ever had color therapy? I had a massage once that was combined with color therapy. I had to choose a colored oil. Guess what color I chose? Pink! Got to be somethng in that don’t you think?

I’m not sure what it did for me but I enjoyed the massage.

Color psychologists say that color is a powerful tool that can create emotion and behavior in just a fraction of a second, without stimulating any of your other senses.

In today’s  world, almost all businesses have an online presence and consequently they have long been using blog color to elicit emotions from their buyers.

Just like store windows, the colors you use for your blog can apparently make a big difference to the success of your site.

If you want to attract your target market, it helps to know how certain colors can affect customer behavior.

If you are about to create your blog for your business, choosing the right color for your site is the most important decision that you have to make.

If you listen to what the the experts say your blog color could mean the difference between being able to catch your target market or not.

Choosing the Best Color for Your Blog

After some research into the subject it seems there is no singular best color for blogs, but the most commonly used is blue.

The three major social media platforms, which are Facebook, Twitter, and LinkedIn  use the color blue.

And this isn’t just a mere coincidence. These sites use the color to elicit their brand image without using words.

Blue signifies authority, sincerity, trust, security, and intellect. It also has a relaxing and calming effect, making people want to stay longer in your site.

I have noticed that a lot of internet marketers choose blue for their blogs but I’m not sure if they base this on the psychology of color or not.

Red elicits a physical reaction from the body – it increases heart rate and stimulates the nervous system.

When viewers visit a red site they will experience a feeling of urgency, like they have to do something, since red stimulates the circulation of blood.

This color, surprisingly I think, is especially useful for food businesses as it increases appetite and for shopping, as it is best used for impulsive shoppers.

You can use this color on your Add to Cart or Buy Now button, to encourage your audience to buy.

Yellow is the brightest color and it is the first thing that people will see, whether they’re in a crowd or browsing through the net.

Yellow symbolizes cheerfulness, youthfulness and optimism. If you want to stand out from a crowd of other blogs online, use yellow.

Black is often used by websites that sell high end and luxurious products. Black symbolizes an air of mystery and secrecy, and can sometimes be intimidating, but it is very useful in giving a message of sophistication. If you’re in the business of luxury, then black is the best choice.

Personally. I hate blogs that are predominately black with white or grey text. I find them very difficult to read and a huge turn off. I leave immediately.

White is considered to be the best background color for blogs since it will make other colors pop out. Some popular internet marketing blogs I have seen use a mainly white theme.   Orange signifies affordability but too much of it can be seen as cheap, so be careful when you use this color.

Purple – If you are in the creative field, purple is the best color for you, as it elicits feelings of fantasy and creativity.

If you want to know more about using color for business I found quite a lot of information here.

So what about Pink?

There is plenty about what it means if pink is your favorite color but actually it’s not. I did find this though:

“Even though pink is usually associated with femininity, it can appeal to males as well since it exudes kindheartedness, romance, and love. If yours is a feminine blog, then pink could be a perfect choice.”

According to some research done by analytics company KISSmetrics that can be applied to websites:

Women love: Blue, Purple and Green

Men love: Blue, Green and Black

Women hate: Orange, Brown and Gray

Men hate: Brown, Orange and Purple

So, both men and women love blue and green.  Does this mean  I should go for blue?

I had no problems choosing the color for my detox blog. Green is always associated with health so I went for green.

KISSmetrics also created this amazing infographic on the science of how colors affect our purchases.

Making money on the web

I asked in a few Facebook Groups what they thought about the best blog color for an IM blog. Bradley Will of Learn To Blog said this:

“I’m not sure anyone knows what the best color is for a blog. It’s one of those things that you just need to test for a while and see if you get the results you want. Then test a different color and see if it improves things.

I’ve heard in the past that the blue that uses is one of the best converting colors for sales pages… Not sure how it works for blogs though. It’s all an experimental process. Different people’s followers will respond to different elements and variations. No one can tell you for sure what will work best for you. It just takes testing.”

I think it would be a hard thing to test because other things on the blog will have changed by the time you change the color. You will have written more posts and you may have been doing more blog promotion and got more traffic.

Not sure where all this leaves me. I think I will be pondering this for a while yet.

And then there is the question of the header graphic. I thought it would be a bit of fun but I’m not so sure about it now. Do you think it’s too gimmicky?

Do you think there is a best blog color for an IM blog? Any tips? Share your story of how you chose your blog color in the comments.

Categories : Blogging


  1. Silviu says:

    Hi Sandy,

    I am very interested in colors, the effect of colors on your site and the psychology of colors in general. I will do a thorough research on colors because it is a very important key for a visually attractive blog.

    If you like pink, go for pink. The header must match the dominant color but this not necessarily means it must be pink, too. There are complementary colors and you need to find the one that goes with pink. I think there are sites online that help you create a scheme of colors for your blog.

    I think the best method is to invest in a course about colors and understand the relationships between them. The rest will be easy.

    I know that when you try to make a comment on my site something happens and you are not able to post a link. Can you tell me the error message you get?

    Have a wonderful day
    Silviu recently posted..What is your Favorite Online Community?My Profile

    • Sandy says:

      Hi Silviu,

      I like pink for some things but I did not ever intend to have a pink site! I remember having a pair of striking pink trousers that I rather liked many years ago but I don’t think I could wear pink these days. Reminds me too much of Barbara Cartland!

      I have just been to your site and left a comment. I did not have any problem. I honestly can’t remember what problem I had before. Too many blogs, too many comments!

      Thanks for visiting and enjoy your weekend.

      Sandy recently posted..What Is The Best Blog Color for a Successful Site?My Profile

  2. Susan Velez says:

    I never really thought about the color of blogs and how it makes people feel. Now that you talk about it though, it makes sense.

    I don’t really take a lot of time to focus on the color of my blog. Maybe I need to start testing other colors. I just kind of like the way mine looks plus I really don’t have a lot of time to change the colors.

    I really like the pink on yours, it makes it feel warm and inviting. Are you going to stick with the pink color or do you think you will keep testing other colors? What is the basis of changing it to another color, is it the retention rate of your readers?

    Thanks for sharing this info, I am sure that it will make more people think twice about the color they choose for their blog.
    Susan Velez recently posted..Website Marketing Strategy – 30 Day ResultsMy Profile

    • Sandy says:

      Hi Susan,

      I started thinking about what color I would like for my blog when I decided to change it to a Genesis framework. I have never been entirely happy with the color of this one and thought it would be a good oportunity to change it. I will definitely be changing it to something other than pink. Glad to hear that it makes you feel warm and inviting. I doubt that it hss anything to do with the retention rate of my readers but you never know.

      Sandy recently posted..What Is The Best Blog Color for a Successful Site?My Profile

  3. Dita from Blogging Tips says:

    Hi Sandy,

    I always stress about my colors and whenever I set up a new blog choosing the color takes me the longest time. I cannot suggest which color is the best as I had different colors for my blogs and each time I was told that people like my blog.

    I think that you want the people to linger on your blog and therefore I would not want red (would not want them to increase their heart rate and get sick, lol). I think the greens, the yellows mixed with blues would do the trick.

    I certainly would not go pink, and if I did, it would be soft and mixed with nice beiges. I’ve seen one designer stuff site like that and it was awesome.

    Often I just scan through many sites and then I use the color picker to swipe the color.

    On my current blog, my colors are based on the image in my header. I liked the image and I created the header and then applied the color scheme to my site.

    One thing you need to make sure of is that your colors or related hues are kept throughout your site. You want continuity.

    By the way, the selection of colors is different for a sales page than for a blog in general

    Take care

    Dita recently posted..How To Use Keyword Planner For Keyword Research Now That Keyword Tool Is GoneMy Profile

    • Sandy says:

      Hi Dita,

      I like the colors you have chosen for your Blogging Spree Blog. I’m not surprised that others say they like it too. People say they like mine but does the fact they like your blog mean that they want to stay and buy products from you or optin to your list?

      I have looked at numerous themes and popular blogger’s sites and I cannot say I have seen any common thread running through them so far as color goes. I think I am narrowing it down though.

      You are right about continuity. I don’t think you want to have too many colors. Keeping it simple is always best.

      Hope you are enjoying your weekend.

      Sandy recently posted..What Is The Best Blog Color for a Successful Site?My Profile

  4. Sourya says:

    When it comes to blog colors i choose Blue as it suits best to me and as you said it shows authority and trust and if you gonna make an awesome and huge site then Blue Rocks Forever :D
    Sourya recently posted..Download Dolphin Browser For Pc,Windows/MacMy Profile

    • Sandy says:

      Hi Sourya,

      That’s why so many people seem to choose blue for their basic blog color but I thought that was boring and wanted to get away from it. I have found a blog I like that is more of a turquois blue.
      I wonder if that still counts as blue? One site I found on colors for business says “Turquoise is a beneficial color for any business related to communication, including teachers, trainers, public speakers, media communication and computer technology”. Maybe I’ll go with that.

      Sandy recently posted..What Is The Best Blog Color for a Successful Site?My Profile

  5. Cararta says:

    Hi Sandy,

    Funny, I’m in the process of redoing an old site…sitting there now with just a new WordPress theme unchanged!

    I did a poll…of just me and I think Blue came out ahead
    except for my Solar1 Blog which is of course Green!

    Almost all of my sites are varying shades of Blue…and looking at
    your buttons above…to me the Blue (again) was the most appealing.

    Don’t know why yu can’t do a mix as long as you keep it neat
    and related to your blog…

    Do what I see the designers on TV do…find a picture, a piece of clothing or something you like and use it as a color guide.

    Good Luck on deciding…
    Cararta recently posted..Security Isn’t Just For ComputersMy Profile

    • Sandy says:

      Hi Carata,

      Sometimes I wonder if any of it really makes a difference when it comes to blogs but I am sure the food manufacturers have done their homework on color psychology.
      There are many ways of approaching it I guess. I have looked at a lot of themes and other marketers blogs to get some ideas. I certainly know what I don’t want so
      I am getting there slowly. One day it will all have changed. Watch this space!

      Sandy recently posted..What Is The Best Blog Color for a Successful Site?My Profile

  6. Jeevanjacobjohn says:

    Hey Sandy,

    I have read about the effect on colors on readers, but I never paid much attention to it.

    Early on, I used to play around with my themes, I changed my theme every once in a while (like every 2-3 months; basically when I see a “better” theme). I quit that habit and decided to stick with a theme (My favorite colors are blue and red, and these two colors for my blog. Red for headlines and so forth, with white as my background).

    This was also around the same time I learned about minimalism (then my entire focused changed. I changed my blog to basic colors and try to eliminate unwanted widgets).

    I still follow this principle, do plan to implement it in my new blog. Perhaps I should try testing out with colors?

    Anyways, thank you for sharing your insights :D

  7. Barry Wells says:

    Hi Sandy,

    Thanks for the insight into colours and how different people prefer one to another.

    I’m no use at all when it comes to colours as I’m colour blind. I can tell you black, white, some reds, some blues and loads of greys :)

    I have a piece of software called Color detector that tells me the colour code for each one that I hover over, so I can enter that code into my work.

    When it comes to mixing colours I have to ask others for advice, which is how I got the nick-name Pinkie because i was after a grey and someone tricked me that it was Pink…. and I can’t tell difference.

    I’m thinking of changing themes soon as well so will have another task to tackle then….. Blue and White I think ;)

    Barry Wells recently posted..WordFence Real Time Log In AttemptsMy Profile

  8. Gautam says:

    Hey Sandy please visit my blog and let me know how is it looking because i have changed my Blog colors to blue in Header and Footer too.
    Gautam recently posted..How To Root Htc ExplorerMy Profile

  9. Michel Snook says:

    Hello Sandy,

    I have read enough articles and charts about colors, enough to turn me green. Anyway, it seems that it is important to choose the right color combination for the niche you are promoting.

    Interestingly, Warrior forum has chosen red, yet Clickbank abandoned red and changed to a blue-grey combo. I also believe it depends on the age and culture of a person. But I agree that color does have influencing characteristics. I have briefly seen sites that had color schemes so nauseating that I have immediately left (neon pinks, oranges and greens on black for example)

    Also the use of split testing would help decide what color will work best for your application. Thank you for the article.
    Michel Snook recently posted..Solo Ads – My initial resultsMy Profile

    • Sandy says:

      Hello Michel,

      Yes, it’s interesting that the Warrior Forum has chosen red. Maybe a forum is not quite the same thing. Perhaps it’s a play on the word Warrior.

      I really don’t know where some people get their ideas for neon colored text from or how they think it looks cool! It takes all sort I guess.

      I think it would be difficult to split test a blog but it would be an interesting experiment. I wonder if anyone has done it?

      Sandy recently posted..What Is The Best Blog Color for a Successful Site?My Profile

  10. Jordan says:

    Hi Sandy, this is really great. I may be irrelevant here but I really do like your blog. Pink is really great. Thanks for this information. I got many ideas from you. Keep it up!
    Jordan recently posted..Emergency Locksmith San AntonioMy Profile

    • Sandy says:

      Hi Jordan,

      Glad you like my pink blog, but I do wonder if you are just saying that for a speedy comment in the hopes it will get approved! Your comment is of the type that I often don’t approve but I have given you the benefit of the doubt this time. Although I have written a couple of posts about the “nice post”, “keep up the good work” type of comments I keep meaning to add some commenting rules to the menu bar as others have done. Not sure if people will read them though!

      Sandy recently posted..What Is The Best Blog Color for a Successful Site?My Profile

  11. Adrienne says:

    Hey Sandy,

    So you know that my blog is a white background with dark blue accents. My favorite color is blue so I went with my preference. I do that a lot I’m afraid but I just figure if I like it then so will others right.

    Now I check out your post and what do most men and women like? Blue! Bingo! See, who doesn’t like blue! It’s not too in your face and just enough to be pleasing to the eyes, at least I think so.

    I never really pay that much attention to the color of people’s blog. Now there are some colors I don’t like for instance I don’t care for pink at all. Yep, pink and yellow are two of my least favorite colors but that’s not stopping me from coming to your blog time and time again Sandy. I come for you and your content and I don’t care about the color of your theme.

    Now I will admit that the gaudiness of some sites will definitely turn me away. Like I visit one every once in awhile and she has a black background with sometimes white lettering, sometimes it’s green and sometimes it’s yellow. Yep, each post is different but along with that she’s got so much crap in the sidebars it gives me a headache. Trying to concentrate on what I’m reading without getting distracted is hard. That’s why I don’t visit often. I try to be supportive but sometimes it’s just hard.

    Thanks for sharing this Sandy, very interesting indeed. I’m sticking with my colors.

    Adrienne recently posted..Anti Backlinker: The Ultimate Spam BusterMy Profile

    • Sandy says:

      Hi Adrienne,

      One of the first things I noticed about your blog was that it was plain, simple and clean looking. Often best I think.

      I am coming around to the idea of blue although I always felt it was boring as so many bloggers in the IM/MMO niche seem to go for blue. Whether they chose blue because they had heard it was a good color to choose for an IM blog I really have no idea.

      I’m still looking at as many blogs as I can to get some ideas. I know I don’t want a pink blog that’s for sure!

      Thanks for visiting and your insightful comment.

      Sandy recently posted..What Is The Best Blog Color for a Successful Site?My Profile

  12. Linda says:

    Hi Sandy,

    I used to have my blog in red and I was told to get rid of it because red is a stopper – this I was told by a so called professional.

    So, I then changed my theme entirely and got a logo made and that’s what it’s been ever since.

    I do agree with you – I don’t like blogs with an entire background of black – such a turn off. I think that they can work for musicians, though.

    Normally I would not have thought about the colors for a blog as I basically just chose what I liked, not realizing the impact it could have on the visitors.

    I found this post very intriguing and hopefully it will help those that either have never thought about their colors or for those looking to make the decision.

    Linda recently posted..How to Get More Facebook Fans Using 22SocialMy Profile

    • Sandy says:

      Hi Linda,

      Interesting what you say about the red blog because a couple of UK marketers I know have blogs that are basically red. The theme you have now is very clear and clean and it does look good.

      I never thought when I wrote this post that it would result in so much discussion.

      Sandy recently posted..What Is The Best Blog Color for a Successful Site?My Profile

  13. Mary Stephenson says:

    Hi Sandy

    My favorite color is pink and next is turquoise. I have a blog for women that has some pink in it. My main site has some red and I have tried to make it look classy. I did put blue headers different times with different all around colors but have stuck with what I have now as I like the look. As long as it is easy to read the print, the rest will probably have very little to do with the color, unless the color is annoying or depressing. Such as in orange or black.

    Mary Stephenson recently posted..Challenging What You Are ToldMy Profile

  14. Arleen says:

    Color plays an important in not only your website but everything you do. When we had our logo redesigned I didn’t want to use too much red. So the G in Garrett Specialties is a red brush stroke. Red is power color but the brush stroke toned it down. We used mainly blue for the rest of the site for the accent color. I knew blue instills trust and confidence. There is a an old book that I read when I sold real estate. “Dress for Success”. It was about colors and how they effected people. When I wanted someone to buy a house I would wear fushia. Fushia is an annoying color so it would make them make a decision in a hurry. When I took a listing I would wear Blue as it would elude trust. When I went to the closing I would wear beige which is non threatening color. Color has played a big role in our psyche whether we realize it or not.
    Arleen recently posted..How To Successfully Market A CauseMy Profile

  15. Sue McDonald says:

    Hi Sandy

    I think colors are very important and they certainly can change the way you feel. Your colors look good.

    Mostly with clothes, This season I have gone for lots of colors – whereas before I stuck to a lot of plain colors and always had a lot of blacks but now I have broken that mold.

    To YOUR success

    Sue McDonald recently posted..Join me on my Internet Marketing Journey…My Profile

    • Sandy says:

      Hi Sue,

      Color psychology is certainly big business. I heard about it many years ago when I was a nurse as they often painted hospital ward rooms in pale green as it was supposed to be a good color for healing and health as well as making people feel calm.

      When it comes to clothes, I’ve always liked bright colors and I tend to go for horizontal stripes when it comes to tops. I’ve never been one for much black although I do have some long black dresses for dinner/dances. Not that I go to many of those these days.

      Thanks for dropping by and taking the time to comment.

      Sandy recently posted..What Is The Best Blog Color for a Successful Site?My Profile

  16. obaid says:

    very nice and so informative post.
    i am going to add your blog in list of cummnt luv enabled blog list, you can check it. please vist and say thanks.
    i have daily 500 vistor this will surly help you to increase your blog traffic.
    obaid recently posted..List of CommentLuv Enabled blogsMy Profile

  17. Trevor says:

    As a non-designer, who loves the power of creative elements, this was very helpful. I did an extensive amount of color research and what each color promotes and makes the viewer feel, that I wish I had found this site and could have saved hours of research. Do you have any recommendations around color testing and what sequence to follow?

  18. Roger Weavers says:

    Hi Sandy,

    I read through your post with interest as I need to redesign a couple of my sites.

    I have used a lot of blues before but I have also tried reds (not bright red but darker tones) and oranges. There are some definite no-nos like blue for a food site etc.

    I think pink would be OK providing there is not too much of it and is a subtle shade, not a vibrant shocking pink (this may work for a girly site but not a marketing blog). I think that your choice of complimenting colours is also important.

    I am sure I’ve seen a colour chart somewhere that shows which colours look good with other colours.

    Anyway, providing your website is not hard on the eye it’s the content that really counts.

    Have fun
    Roger Weavers recently posted..SEO Alternatives – PPCMy Profile

  19. Andrew says:

    Hi Sandy,
    Thanks for sharing this. I have always wondered what colors I should use for my blogs. Usually I do what I think looks the coolest, but these statistics show that it isn’t always what looks the coolest. Thank you for sharing this,
    Andrew recently posted..Identify A Goal that Will Result in Losing WeightMy Profile

  20. Adam says:

    Hi Sandy,

    Informative post! I loved reading about the different colors and the meanings/feelings behind each other. My wedding blog/site is green…so if men/women both like it, I guess it works out perfectly!
    Adam recently posted..Gatlinburg Wedding Packages – Affordable & MemorableMy Profile

  21. Sagar says:

    NIce post

    Colors do specify many things and various characteristics. Every body likes colors but they have their own tastes. For some, colors change according to factors such as when choosing to buy a vehicle, for some clothes, for some buying some other things. Not many people like the color black in general. But when choosing a color for vehicle, most people choose black. this change is very common, it shows that the idea of favorite color changes according to situations or for the things they have to choose.

    When learning SEO in the beginning I was taught that search engine like simple html kind of templates rather than high colored or flashy websites. So I always choose simple templates for my blogs or simple designs, but never thought of the color which i choose. I did not know that colors also determine some specifications until i read this article. from this article I could learn one thing that choosing a right design is not only important but choosing a right color for your blog is equally important .

    Thank you for sharing.
    Sagar recently posted..10 steps to negotiating a higher salaryMy Profile

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