Alison Rothwell became an expert in SEO simply because she needed customers for her new online store. When she left her corporate job to set up an online business and no one was buying her products she was determined to find out why.
She resolved to learn all she could about internet marketing and search engine optimization and eventually got her site to the first page of Google for her keywords much to the dismay of others who had older and more established sites.
Other webmasters noticed her and asked for her help. Now she teaches others all about SEO. In this article Alison explains how to improve your Google Page Rank.
5 Killer Tips to Improve Your Google Page Rank
Improving your Google Page Rank will of course have a knock on effect to your position within the natural search results. But don’t make the mistake of concentrating solely on Page Rank. Improving Page Rank should be a part of a well organized SEO strategy. With that in mind here are 5 tips to help improve your Google Page Rank.
1. Create a Google site map
Google has a great number of free tools you can use. So if you don’t already have one, head on over to Google.com and create a free account, then follow the instructions to create a sitemap, it’s actually quite simple. While your there take a look at some of the other free tools they offer.
2. Getting good back links
It’s common knowledge that the more links you have, the better it is for your Page Rank. But while it’s common knowledge, it’s not entirely correct. It’s not so much the quantity of links you have, but the quality. All links should be from relevant sites, preferably with a high Page Rank themselves.
A good way of getting quality back links is to post in relevant forums. Answer any questions that may have been posted and include a link back to your site offering more information. DO NOT spam these websites with links though, or you’ll be banned.
3. Always check your spelling
Sorry Google doesn’t like spelling mistakes. So always make sure your content and titles are spelled correctly. It was once common practice to optimize sites with misspelled words for popular search terms to try and fool the engines. Those days are over, if your site has misspelled words on it, your Page Rank will be penalized accordingly.
4. Check out what your competitors are up to
Do a search in Google for the search term you want to rank for. The people at the top of the list are doing something right, so lets take a look at what their up to. Type the following search string into Google link:competitor.com replace competitor with the url of the top ranking site. You will now see a list of sites that are linking to that particular webpage. Make a note of the links and try to get them to link to your site as well.
5. The Page Rank of your homepage is important, but don’t forget the rest of your site
Page Rank like the name suggests is an indication of the quality of the page you’re on, not of the website as a whole. A common mistake is to concentrate on increasing the Page Rank of your homepage, thinking that it will filter down to the other pages on your site. Well no it won’t, try to get links into the whole of your site, for a number of different keywords. Do all this correctly and soon you’ll start to see the fruits of your labours.
Alison Rothwell, online marketing expert, is founder of the
SEO Training Club, the proven step-by-step solution to your internet marketing problems. To receive her weekly online marketing ezine to help get higher search engine rankings to increase your online sales, visit www.seotrainingclub.com.