Make money onlineContent marketing is hot! Content marketing is the new SEO. Content marketing has killed SEO. Content marketing is the buzzword for 2013.

These are some of the headlines I saw as I was blog hopping my way round the internet on my blog commenting exercise to drive traffic to my blog for both the Quick Start Challenge and  Turn $100 into $2,000 in 60 Days Challenge

What the heck is content marketing?

I found some really long and complicated explanations about it but the simplest one I found that sums it up nicely was this:

“Content Marketing is the creation and sharing of content for the purpose of promoting a product or service.”

In other words, it is content that you put on your website and promote. It can be text, video, infographics, images, whatever you put on your site.

The word is out that Google is favoring content marketing.

One of the main reasons why people use the internet is to find information right?

Although many bloggers and website owners are complaining that they have been hit by Google’s Panda and Penguin algorithmic improvements they have ensured that users can find better content.

Content is the perfect way for us bloggers to provide it to our target audience and boost traffic.

Creating and publishing great content on your blog is one thing but if people can’t find it and don’t see it, what good is your content?

This is where marketing comes in. Content marketing is used by big businesses to promote their brand but bloggers can use it improve their SEO and to boost traffic.

Here are 5 content marketing tips

#1. Promote Your Content

No matter how great your content if you don’t promote it then you are selling yourself short. When you publish any content make sure you put in as much effort into spreading the word as you did in creating it in the first place.

#2. Repurpose Your Content

If you have been blogging for some time you have probably created a ton of content so why not use it again?

#3. Share Other People’s Content.

You might be asking yourself why on earth you would want to share other bloggers’ content. It seems more natural to focus on your own content. You’ve worked hard at creating it and it was designed to promote your own business but there are some benefits to promoting others content.

By sharing other content with your readers you can set yourself up as a valuble resource for great content.

You are also creating relationships with fellow bloggers. They are more likely to return the favor and share your content.

Try it and see what happens.

#4.Understand Your Target Audience

Do you know what makes your target audience tick? Having a clear understanding of your target audience is the key to sucessful content marketing.

Ways to do this can include:

#5. Quality Over Quantity

While it’s true that more content gives you more oportunity to be seen focusing on quality means that your content will go further.

Matt Cutts says that the goal is to create unique pages and a unique visitor experience.

If you produce short, thin or barely helpful posts for the sake of publishing something because you’ve read that you should blog regularly any readers you do get will not be back for more.

Taking time to produce more detailed content and making it more visualy appealing will encourage readers to recommend your content.

Kiss Metrics says that in a world where we are overloaded with poor content long, high quality detailed Blog Posts will be the future of content marketing.

According to the Content Marketing Institute

“Thought leaders and marketing experts from around the world, including the likes of Seth Godin and hundreds of the leading thinkers in marketing have concluded that content marketing isn’t just the future, it’s the present.”

So, to sum up content marketing may be hot but it is not the new SEO. Search engine optimization is more than quality content. You need to promote the heck out of your blog posts as well to boost traffic.

How are you promoting yours? Let me know by leaving a comment and don’t forget to share this post! Thanks 🙂

 

29 Responses

  1. Hi Sandy,

    Finally you started to post again.

    Create good content and promote it is the best thing you can do to succeed. These tips are interesting and I must confess, some of them are new to me.

    1. Convert articles / blog posts to pdf. The idea is brilliant. The problem is how to do it. I tried this with Printfriendly. It works but with a lot of problems.

    a. They use only 2 colors: black for the text and blue for the links.
    b. A lot of problems with the images: images placed by me on the left were taken to the right and a lot of white, empty space remained on the left side.
    What is your solution for converting posts to pdfs?

    2. Articles to videos? This this an incredible idea. Never crossed my mind. I will check that Article Robot and see how it works.

    3. Articles to infographics? Another excellent idea. Never crossed my mind. I think it’s time to give Slideshare a try.

    Good post. Very good post! full of new and interesting ideas.
    Thanks

    Have a nice day

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