What Is The Best Blog Color for a Successful Site?

Making money onlineWhat blog color should I choose for my new theme?

I have finally decided to take the plunge and change this blog to a Genesis Framework (I’ve already changed my detox blog) and am trying to decide on the best color for the new theme.

I have never really been happy with the color I have now. I never actually said to myself “I want a pink blog”!  I had seen some blogs that I liked and tried to get the same color which was more of a red with pinkish hues but it didn’t turn out quite like that.

Everyone seems to have a preference when it comes to the color of their clothes, their car, and their homes but what about the color of your blog?

When you set up your blog did you know exactly what color you wanted?  Did you do any research into it first?

Internet Marketing and Blog Color Psychology

Did you know that color is more than just personal preference? Color actually has a strong influence on your thoughts and feelings.

Ever had color therapy? I had a massage once that was combined with color therapy. I had to choose a colored oil. Guess what color I chose? Pink! Got to be somethng in that don’t you think?

I’m not sure what it did for me but I enjoyed the massage.

Color psychologists say that color is a powerful tool that can create emotion and behavior in just a fraction of a second, without stimulating any of your other senses.

In today’s  world, almost all businesses have an online presence and consequently they have long been using blog color to elicit emotions from their buyers.

Just like store windows, the colors you use for your blog can apparently make a big difference to the success of your site.

If you want to attract your target market, it helps to know how certain colors can affect customer behavior.

If you are about to create your blog for your business, choosing the right color for your site is the most important decision that you have to make.

If you listen to what the the experts say your blog color could mean the difference between being able to catch your target market or not.

Choosing the Best Color for Your Blog

After some research into the subject it seems there is no singular best color for blogs, but the most commonly used is blue.

The three major social media platforms, which are Facebook, Twitter, and LinkedIn  use the color blue.

And this isn’t just a mere coincidence. These sites use the color to elicit their brand image without using words.

Blue signifies authority, sincerity, trust, security, and intellect. It also has a relaxing and calming effect, making people want to stay longer in your site.

I have noticed that a lot of internet marketers choose blue for their blogs but I’m not sure if they base this on the psychology of color or not.

Red elicits a physical reaction from the body – it increases heart rate and stimulates the nervous system.

When viewers visit a red site they will experience a feeling of urgency, like they have to do something, since red stimulates the circulation of blood.

This color, surprisingly I think, is especially useful for food businesses as it increases appetite and for shopping, as it is best used for impulsive shoppers.

You can use this color on your Add to Cart or Buy Now button, to encourage your audience to buy.

Yellow is the brightest color and it is the first thing that people will see, whether they’re in a crowd or browsing through the net.

Yellow symbolizes cheerfulness, youthfulness and optimism. If you want to stand out from a crowd of other blogs online, use yellow.

Black is often used by websites that sell high end and luxurious products. Black symbolizes an air of mystery and secrecy, and can sometimes be intimidating, but it is very useful in giving a message of sophistication. If you’re in the business of luxury, then black is the best choice.

Personally. I hate blogs that are predominately black with white or grey text. I find them very difficult to read and a huge turn off. I leave immediately.

White is considered to be the best background color for blogs since it will make other colors pop out. Some popular internet marketing blogs I have seen use a mainly white theme.   Orange signifies affordability but too much of it can be seen as cheap, so be careful when you use this color.

Purple – If you are in the creative field, purple is the best color for you, as it elicits feelings of fantasy and creativity.

If you want to know more about using color for business I found quite a lot of information here.

So what about Pink?

There is plenty about what it means if pink is your favorite color but actually it’s not. I did find this though:

“Even though pink is usually associated with femininity, it can appeal to males as well since it exudes kindheartedness, romance, and love. If yours is a feminine blog, then pink could be a perfect choice.”

According to some research done by analytics company KISSmetrics that can be applied to websites:

Women love: Blue, Purple and Green

Men love: Blue, Green and Black

Women hate: Orange, Brown and Gray

Men hate: Brown, Orange and Purple

So, both men and women love blue and green.  Does this mean  I should go for blue?

I had no problems choosing the color for my detox blog. Green is always associated with health so I went for green.

KISSmetrics also created this amazing infographic on the science of how colors affect our purchases.

Making money on the web

I asked in a few Facebook Groups what they thought about the best blog color for an IM blog. Bradley Will of Learn To Blog said this:

“I’m not sure anyone knows what the best color is for a blog. It’s one of those things that you just need to test for a while and see if you get the results you want. Then test a different color and see if it improves things.

I’ve heard in the past that the blue that icontact.com uses is one of the best converting colors for sales pages… Not sure how it works for blogs though. It’s all an experimental process. Different people’s followers will respond to different elements and variations. No one can tell you for sure what will work best for you. It just takes testing.”

I think it would be a hard thing to test because other things on the blog will have changed by the time you change the color. You will have written more posts and you may have been doing more blog promotion and got more traffic.

Not sure where all this leaves me. I think I will be pondering this for a while yet.

And then there is the question of the header graphic. I thought it would be a bit of fun but I’m not so sure about it now. Do you think it’s too gimmicky?

Do you think there is a best blog color for an IM blog? Any tips? Share your story of how you chose your blog color in the comments.

27 responses to “What Is The Best Blog Color for a Successful Site?”

  1. Hi Sandy,

    I am very interested in colors, the effect of colors on your site and the psychology of colors in general. I will do a thorough research on colors because it is a very important key for a visually attractive blog.

    If you like pink, go for pink. The header must match the dominant color but this not necessarily means it must be pink, too. There are complementary colors and you need to find the one that goes with pink. I think there are sites online that help you create a scheme of colors for your blog.

    I think the best method is to invest in a course about colors and understand the relationships between them. The rest will be easy.

    I know that when you try to make a comment on my site something happens and you are not able to post a link. Can you tell me the error message you get?

    Have a wonderful day

    • Hi Silviu,

      I like pink for some things but I did not ever intend to have a pink site! I remember having a pair of striking pink trousers that I rather liked many years ago but I don’t think I could wear pink these days. Reminds me too much of Barbara Cartland!

      I have just been to your site and left a comment. I did not have any problem. I honestly can’t remember what problem I had before. Too many blogs, too many comments!

      Thanks for visiting and enjoy your weekend.


  2. I never really thought about the color of blogs and how it makes people feel. Now that you talk about it though, it makes sense.

    I don’t really take a lot of time to focus on the color of my blog. Maybe I need to start testing other colors. I just kind of like the way mine looks plus I really don’t have a lot of time to change the colors.

    I really like the pink on yours, it makes it feel warm and inviting. Are you going to stick with the pink color or do you think you will keep testing other colors? What is the basis of changing it to another color, is it the retention rate of your readers?

    Thanks for sharing this info, I am sure that it will make more people think twice about the color they choose for their blog.

    • Hi Susan,

      I started thinking about what color I would like for my blog when I decided to change it to a Genesis framework. I have never been entirely happy with the color of this one and thought it would be a good oportunity to change it. I will definitely be changing it to something other than pink. Glad to hear that it makes you feel warm and inviting. I doubt that it hss anything to do with the retention rate of my readers but you never know.


  3. Hi Sandy,

    I always stress about my colors and whenever I set up a new blog choosing the color takes me the longest time. I cannot suggest which color is the best as I had different colors for my blogs and each time I was told that people like my blog.

    I think that you want the people to linger on your blog and therefore I would not want red (would not want them to increase their heart rate and get sick, lol). I think the greens, the yellows mixed with blues would do the trick.

    I certainly would not go pink, and if I did, it would be soft and mixed with nice beiges. I’ve seen one designer stuff site like that and it was awesome.

    Often I just scan through many sites and then I use the color picker to swipe the color.

    On my current blog, my colors are based on the image in my header. I liked the image and I created the header and then applied the color scheme to my site.

    One thing you need to make sure of is that your colors or related hues are kept throughout your site. You want continuity.

    By the way, the selection of colors is different for a sales page than for a blog in general

    Take care


    • Hi Dita,

      I like the colors you have chosen for your Blogging Spree Blog. I’m not surprised that others say they like it too. People say they like mine but does the fact they like your blog mean that they want to stay and buy products from you or optin to your list?

      I have looked at numerous themes and popular blogger’s sites and I cannot say I have seen any common thread running through them so far as color goes. I think I am narrowing it down though.

      You are right about continuity. I don’t think you want to have too many colors. Keeping it simple is always best.

      Hope you are enjoying your weekend.


  4. When it comes to blog colors i choose Blue as it suits best to me and as you said it shows authority and trust and if you gonna make an awesome and huge site then Blue Rocks Forever 😀

    • Hi Sourya,

      That’s why so many people seem to choose blue for their basic blog color but I thought that was boring and wanted to get away from it. I have found a blog I like that is more of a turquois blue.
      I wonder if that still counts as blue? One site I found on colors for business says “Turquoise is a beneficial color for any business related to communication, including teachers, trainers, public speakers, media communication and computer technology”. Maybe I’ll go with that.


  5. Hi Sandy,

    Funny, I’m in the process of redoing an old site…sitting there now with just a new WordPress theme unchanged!

    I did a poll…of just me and I think Blue came out ahead
    except for my Solar1 Blog which is of course Green!

    Almost all of my sites are varying shades of Blue…and looking at
    your buttons above…to me the Blue (again) was the most appealing.

    Don’t know why yu can’t do a mix as long as you keep it neat
    and related to your blog…

    Do what I see the designers on TV do…find a picture, a piece of clothing or something you like and use it as a color guide.

    Good Luck on deciding…

    • Hi Carata,

      Sometimes I wonder if any of it really makes a difference when it comes to blogs but I am sure the food manufacturers have done their homework on color psychology.
      There are many ways of approaching it I guess. I have looked at a lot of themes and other marketers blogs to get some ideas. I certainly know what I don’t want so
      I am getting there slowly. One day it will all have changed. Watch this space!


  6. Hey Sandy,

    I have read about the effect on colors on readers, but I never paid much attention to it.

    Early on, I used to play around with my themes, I changed my theme every once in a while (like every 2-3 months; basically when I see a “better” theme). I quit that habit and decided to stick with a theme (My favorite colors are blue and red, and these two colors for my blog. Red for headlines and so forth, with white as my background).

    This was also around the same time I learned about minimalism (then my entire focused changed. I changed my blog to basic colors and try to eliminate unwanted widgets).

    I still follow this principle, do plan to implement it in my new blog. Perhaps I should try testing out with colors?

    Anyways, thank you for sharing your insights 😀

  7. Hi Sandy,

    Thanks for the insight into colours and how different people prefer one to another.

    I’m no use at all when it comes to colours as I’m colour blind. I can tell you black, white, some reds, some blues and loads of greys 🙂

    I have a piece of software called Color detector that tells me the colour code for each one that I hover over, so I can enter that code into my work.

    When it comes to mixing colours I have to ask others for advice, which is how I got the nick-name Pinkie because i was after a grey and someone tricked me that it was Pink…. and I can’t tell difference.

    I’m thinking of changing themes soon as well so will have another task to tackle then….. Blue and White I think 😉


  8. Hey Sandy please visit my blog and let me know how is it looking because i have changed my Blog colors to blue in Header and Footer too.

  9. Hello Sandy,

    I have read enough articles and charts about colors, enough to turn me green. Anyway, it seems that it is important to choose the right color combination for the niche you are promoting.

    Interestingly, Warrior forum has chosen red, yet Clickbank abandoned red and changed to a blue-grey combo. I also believe it depends on the age and culture of a person. But I agree that color does have influencing characteristics. I have briefly seen sites that had color schemes so nauseating that I have immediately left (neon pinks, oranges and greens on black for example)

    Also the use of split testing would help decide what color will work best for your application. Thank you for the article.

    • Hello Michel,

      Yes, it’s interesting that the Warrior Forum has chosen red. Maybe a forum is not quite the same thing. Perhaps it’s a play on the word Warrior.

      I really don’t know where some people get their ideas for neon colored text from or how they think it looks cool! It takes all sort I guess.

      I think it would be difficult to split test a blog but it would be an interesting experiment. I wonder if anyone has done it?


  10. Hi Sandy, this is really great. I may be irrelevant here but I really do like your blog. Pink is really great. Thanks for this information. I got many ideas from you. Keep it up!

    • Hi Jordan,

      Glad you like my pink blog, but I do wonder if you are just saying that for a speedy comment in the hopes it will get approved! Your comment is of the type that I often don’t approve but I have given you the benefit of the doubt this time. Although I have written a couple of posts about the “nice post”, “keep up the good work” type of comments I keep meaning to add some commenting rules to the menu bar as others have done. Not sure if people will read them though!


      • I’m sorry to hear about that Sandy but truly I really appreciate the color of your blog. It is so attractive. It did really catch my attention.

  11. Hi Adrienne,

    One of the first things I noticed about your blog was that it was plain, simple and clean looking. Often best I think.

    I am coming around to the idea of blue although I always felt it was boring as so many bloggers in the IM/MMO niche seem to go for blue. Whether they chose blue because they had heard it was a good color to choose for an IM blog I really have no idea.

    I’m still looking at as many blogs as I can to get some ideas. I know I don’t want a pink blog that’s for sure!

    Thanks for visiting and your insightful comment.


  12. Hi Sandy,

    I used to have my blog in red and I was told to get rid of it because red is a stopper – this I was told by a so called professional.

    So, I then changed my theme entirely and got a logo made and that’s what it’s been ever since.

    I do agree with you – I don’t like blogs with an entire background of black – such a turn off. I think that they can work for musicians, though.

    Normally I would not have thought about the colors for a blog as I basically just chose what I liked, not realizing the impact it could have on the visitors.

    I found this post very intriguing and hopefully it will help those that either have never thought about their colors or for those looking to make the decision.


    • Hi Linda,

      Interesting what you say about the red blog because a couple of UK marketers I know have blogs that are basically red. The theme you have now is very clear and clean and it does look good.

      I never thought when I wrote this post that it would result in so much discussion.


  13. Hi Sandy

    My favorite color is pink and next is turquoise. I have a blog for women that has some pink in it. My main site has some red and I have tried to make it look classy. I did put blue headers different times with different all around colors but have stuck with what I have now as I like the look. As long as it is easy to read the print, the rest will probably have very little to do with the color, unless the color is annoying or depressing. Such as in orange or black.


    • Hi Mary,

      I think you may be right. The main thing is to have a blog that is easy to read and does not put people off with garish or weird color combinations.


  14. Color plays an important in not only your website but everything you do. When we had our logo redesigned I didn’t want to use too much red. So the G in Garrett Specialties is a red brush stroke. Red is power color but the brush stroke toned it down. We used mainly blue for the rest of the site for the accent color. I knew blue instills trust and confidence. There is a an old book that I read when I sold real estate. “Dress for Success”. It was about colors and how they effected people. When I wanted someone to buy a house I would wear fushia. Fushia is an annoying color so it would make them make a decision in a hurry. When I took a listing I would wear Blue as it would elude trust. When I went to the closing I would wear beige which is non threatening color. Color has played a big role in our psyche whether we realize it or not.

    • Hi Arleen,

      I had forgotten about color for clothes. I went once for a color me beautiful consultation where I was advised what colors suited my skin tones. Interesting what you say about using clothes for your job. Did it work?


  15. Hi Sandy

    I think colors are very important and they certainly can change the way you feel. Your colors look good.

    Mostly with clothes, This season I have gone for lots of colors – whereas before I stuck to a lot of plain colors and always had a lot of blacks but now I have broken that mold.

    To YOUR success


    • Hi Sue,

      Color psychology is certainly big business. I heard about it many years ago when I was a nurse as they often painted hospital ward rooms in pale green as it was supposed to be a good color for healing and health as well as making people feel calm.

      When it comes to clothes, I’ve always liked bright colors and I tend to go for horizontal stripes when it comes to tops. I’ve never been one for much black although I do have some long black dresses for dinner/dances. Not that I go to many of those these days.

      Thanks for dropping by and taking the time to comment.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.