Although my Google Adsense income doubled almost as soon I changed the theme of my Detox Blog to the Heat Map WordPress Theme last July I have recently decided to remove most of them.
Now, I know that this might sound like the actions of a mad woman but let me explain what triggered it and why I believe it was the right thing to do.
Last month I had a very enlightening 30 minute coaching session for eBook authors with social media expert Tara Alemany that she was offering in the recent Self Improvements Giveaway Event.
She gave me a lot of ideas about promoting my Detox eBook but one of the things she pointed out about my blog was that the top of my blog was nearly 3/4 adverts and that it should be 3/4 my own content instead.
When a good internet marketing friend of mine suggested last year that I could double my adsense income by using Heat Map and placing a large Google ad at the top left of my blog just above the optin form for my free report I did it.
Then, I had a notifcation from Google Adsense that I could also increase my income further by placing a banner ad under my posts and I decided to do that as well.
I can’t say I liked the look of my blog with all these ads. Quite frankly it looked a mess but when I saw that my Adsense income had doubled in the space of a month I didn’t worry too much about it.
Tara pointed out that my Lead Magnet (Free Report) optin form was no longer in a prominant position if I wanted to encourage people to optin to my list.
I was not too worried about that as I had also recently installed Popup Domination on my blog which was getting me sign ups.
It was a way of making money on the internet but at what cost?
The whole idea of having my detox blog was to show that I was an expert and authority on detox and to ultimately promote my Detox eBook.
I was not able to do this if my traffic didn’t stay long enough to read my carefully crafted posts!
I had to make a decision and my gut feeling was that Tara was right. My blog looked like one big advert so I took the large ad and banner ads at the bottom of my posts off and just left a small block of ads on the right side of my posts.
Have I done the right thing?
Yes, I believe I have because I discovered that in January Google announced the launch of an algorithm change that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.
Google heard that userers were complaining that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience.
This is what they said:
This algorithmic change does not affect sites who place ads above-the-fold to a normal degree, but affects sites that go much further to load the top of the page with ads to an excessive degree or that make it hard to find the actual original content on the page.
I think my blog fell into the excessive degree category and my ranking in the search results would be harmed as a result.
I think that at the end of they day you have to decide what you are going to use your blog for.
There is no doubt that internet marketers start niche blogs and put Google adsense ads on them as a way to make money online purely from the ads.
But. if you are using your blog to brand yourself and promote your own products or affiliate products then if you want your site to be ranked in the search engines it’s better to go easy on the ads.
I feel much happier with the way my blog looks now I have reduced the ads. I believe that it will payoff in the end.
I have not put any Google ads on this blog at all. That was a conscious desicion too but I will go into the reasons for that another time.
What do you think about putting Google ads on a blog? Are you using Google adsense as a way of making money on the internet?