Many people start out trying to make money on the internet by building a list and sending out newsletters in the hopes that their subscribers will buy something from them. There are a lot of failures. There is an art to communicating and building trust. If you send out a regular newsletter to your list to make money online then you could benefit from these 5 top secrets.
Just remember the word PROSE and you won’t go wrong.
P is for Personal
Although you need to stay true to the topic of your chosen niche it pays to add a personal touch occasionally. Have you noticed how some marketers mention something about their lives in their emails? It might be about the latest film they saw or what they did at the weekend.
Although you don’t want to dwell on it too much it helps your reader engage with you. They can identify with you as a real person and not just a name.
R is for Relaxed
This means write in a relaxed style. No one wants to read a formal letter. Just write your newsletter as if you were talking to one person.
It’s much easier to read a message when the sentences and paragraphs are short.
There is nothing worse than reading long blocks of text. I really can’t wade through emails like that.
It pays to watch your spelling though. People are quick to notice if your spelling is bad. If your autoresponder does not have a spell check put it through one before sending it out.
O is for Often
It’s always difficult to decide how often to send messages to your list but you should keep in touch with them regularly. You should email them at least once a week if not more often.
Once you decide on the frequency stick to your schedule. Your loyal subscribers will look forward to receiving your newsletters if you are sending out interesting stuff.
If you are not sure what they want you can always ask them.
S is for Solo
As I mentioned above your newsletter will read better if, when you write it, you imagine you are writing to one person. Your writing will better than if you think you are writing to thousands and you will connect better with your reader.
E is for Ethical
You have heard the saying that the money is in the list. Well, not all marketers are successful with their newsletters. They don’t make much money from them. Why? Maybe because their subscribers don’t trust them.
If you build up trust with your subscribers they are much more likely to buy from you or through your affiliate links. You can build up trust by being truthful.
When you are promoting a product it pays to be truthful about it. If there are some negative points about it you should point them out. Your reader will discover them soon enough if they buy something you recommend and it’s not everything you said it was. You might have got them that time but they won’t be buying from you again.
There are many more secrets to producing a successful online newsletter to make money on the internet but if you remember PROSE you can’t go wrong.