Get Free Traffic With Content Curation

Have you heard of content curation? Although it’s been around for some time content curation seems to be the latest buzz word in blogging circles.

I have only just heard the term and became curious about it as it is a way to get free traffic to your blog or website.

To put it simply, curated content is when you take other people’s information, publish it on your site, provide a link to it, and add your own introduction, comments and summary.

The term originated from the word curator. “A curator (from Latin: cura meaning “care”) is a manager or overseer. Traditionally, a curator or keeper of a cultural heritage institution (e.g., gallery, museum, library or archive) is a content specialist responsible for an institution’s collect ions and involved with the interpretation of heritage material”

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Picture by Monica Arellano-Ongpin

For our online purposes Curata puts it like this ” Content curation is helping people make sense of all the information on a particular topic. In simplest terms, content curation is:

  • finding the content your audience needs
  • organizing and contextualizing it so it’s helpful
  • and sharing it so it’s accessible.”

Isn’t it duplicate content?

Well no, not really if you do it right.

The Huffington Post is one example of curated content.  The staff sift through articles on top news stories, choose the best ones, write a catchy headline and a bit of blurb around them citing the original articles and inclue a link back to the original source somewhere in the text.

The Drudge Report and Perez Hilton are other sites that use curated content almost exclusively.

Content curation is taking snippets of good and fresh content from an authority site, adding your own thoughts and opinions to it and linking back to the original source.

We all know that Google likes fresh and original content. Providing it on a regular basis can be a bit of a challenge but curating content is changing that for a lot of bloggers in 2012.

A lot of sites that were relying on what Google has termed artificial or unatural backlinking for their free traffic suddenly found they had lost most of it when Google announced it’s Panda algorithm changes.

Google loves curated sites.

Your site can contain pages with duplicate content, but as long as the pages contain enough unique content Google is happy. Until they change the rules again!

Now, with content curation you can attract traffic, increase your credibility and become an authority in your niche.

Isn’t It Illegal?

A lot has already been asked and written about the legality of it. As long as you cite the original source and provide a link back to that source you should be fine. You are not ripping off an entire article or post from a site.

The idea is to use just “snippets” of information. That information could be in the form of short exerpts or quotes from articles, videos or images.

According to the folk over at Seomoz there are five kinds of Content Curation types:

1.  Aggregation, which consists in curating the most relevant content about a topic into one single location. This is the most common way of curating content, and it is at the base of the majority of the content curation services actually present online;

2.   Distillation, which purpose is to distill the overall noise about a topic to its most important and relevant concept. The best cases of social content curation can be catalogued into this definition;

3.   Elevation, when curators draft a more general trend or insight from a mass of daily musings;

4. Mashups, or to merge different content about a topic creating a new original point of view of the same;

5. Chronology, which could be defined as historiographical content curation. Usually it consists in presenting a timeline of curated information to show the evolution of a particular topic.

Is it Auto-blogging?

Content curating has been likened to auto-blogging but it is quite different. Blog content curation is about finding, gathering, and presenting the best possible content that surrounds a specific subject matter and posting it on your site along with your opinions.

Auto-blogging uses a plugin that grabs content from other sites and publishes it automatiaclly. It doesn’t generate unique content.

When you curate content you make it unique with your catchy headline, introduction and summary.

Naturally, tools have been developed to help make the job of content curation easier.

I have not used any of these myself yet but the ones I see being recommended are zemanta and curasoft.

Zemanta is an online tool that suggests related content and pictures as you write your post.

Curasoft is a piece of software that allows content marketers to create a lot more content around a lot more keywords and create pages which rank high in the search engines.

There is a free version so you can try it out first although it does not have all the bells and whistles that the pro version has.

Have you tried any content curation or used any content curation tools? If so why not share your experiences with my readers in the comment box?

18 thoughts on “Get Free Traffic With Content Curation”

  1. Wow I have never heard of this either, but I will have to use it. It seems like it would make everybody happy! You are giving out the content you want and they are getting traffic from you.

    1. Hi Elena

      You get the traffic. Google loves it when you link to authority sites and ranks your site higher in the search engines.
      You can hide your link to the authority site in the text so that it is not highlighted. Your readers are less likely to leave your site then.


  2. I heard it many times but i never thought that google will accept content curation. Google loves content that has quality,useful and informative for readers.

  3. Hi Sandy,
    I didnot know about content curation but after reading your post I become more curious about it and will definitely try it for my website.

    1. I think it’s worth experimenting with Pete. I had a go with my detox site but I didn’t find that it was any quicker than writting a normal post. Maybe I will get quicker as I do more!


  4. Thanks Sandy for writing post on content curation. I read about content curation on a website this week and I am willing to try its tool.Hope it will work good for me also.

  5. Very interesting, I have never heard of this before. You make a good point that popular sites do this almost exclusively, but have they done this since they went online? Perhaps it is okay for them to do it because they are already authority websites. I suppose it all comes down to whether Google can tell the difference between duplicate content and content curation.

    1. The Drudge report has done this since day one Mike. As far as I know the Huffington Post has done it since it began too. News sites do it all the time.


  6. Sounds very interesting to me and I love the ideas that you have share. By the way, I never tried doing content curation but I will try this later. Thanks!

  7. The best thing about this method is that you are less likely to be charged of stealing someone else’s content because you have made proper citation of the original article and you have not posted the content word for word.

    On the other hand, it takes a lot of skill to be able to make effective curated content.

    1. I agree Rick that it does take some skill to do it correctly. I think it pays to study how other successful sites like Huffington Post do it.


  8. This is my first time to know more about Content curation it was really new to me until i found your post. thank you so much Sandy i really learned a lot of it.

  9. Very informative post, Sandy, thanks.

    I’ve been studying a blog curation course for a week or so now and started putting it into practice on my healthy eating blog. I’m starting to see increased traffic and sales which is great. I also learned a lot from the course, so it’s been money well spent.

    As Sandy says, I’m also finding it’s not a short-cut, but perhaps I’m too much of a perfectionist and will get faster as I get more used to it.

  10. Awesome post sandy. I love the ideas that you have share I didnot know about content curation but after reading your post I become more curious. thank you so much i really learned a lot of it.

    1. Hi Sajan,

      I am surprised that there are so many people who don’t know about content curation. I thought I was the one who was always behind with these concepts.


  11. Awesome Post! I am fully satisfied with you. it was really new to me until i found your post. thank you so much Sandy i really learned a lot of it.I didnot know about content curation but after reading your post I become more curious about it. I will try definitely. Thanks for sharing this post.

  12. I heard it many times but i never thought that google will accept content curation. Google loves content that has quality,useful and informative for readers

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