What blog color should I choose for my new theme?
I have finally decided to take the plunge and change this blog to a Genesis Framework (I’ve already changed my detox blog) and am trying to decide on the best color for the new theme.
I have never really been happy with the color I have now. I never actually said to myself “I want a pink blog”! I had seen some blogs that I liked and tried to get the same color which was more of a red with pinkish hues but it didn’t turn out quite like that.
Everyone seems to have a preference when it comes to the color of their clothes, their car, and their homes but what about the color of your blog?
When you set up your blog did you know exactly what color you wanted? Did you do any research into it first?
Internet Marketing and Blog Color Psychology
Did you know that color is more than just personal preference? Color actually has a strong influence on your thoughts and feelings.
Ever had color therapy? I had a massage once that was combined with color therapy. I had to choose a colored oil. Guess what color I chose? Pink! Got to be somethng in that don’t you think?
I’m not sure what it did for me but I enjoyed the massage.
Color psychologists say that color is a powerful tool that can create emotion and behavior in just a fraction of a second, without stimulating any of your other senses.
In today’s world, almost all businesses have an online presence and consequently they have long been using blog color to elicit emotions from their buyers.
Just like store windows, the colors you use for your blog can apparently make a big difference to the success of your site.
If you want to attract your target market, it helps to know how certain colors can affect customer behavior.
If you are about to create your blog for your business, choosing the right color for your site is the most important decision that you have to make.
If you listen to what the the experts say your blog color could mean the difference between being able to catch your target market or not.
Choosing the Best Color for Your Blog
After some research into the subject it seems there is no singular best color for blogs, but the most commonly used is blue.
The three major social media platforms, which are Facebook, Twitter, and LinkedIn use the color blue.
And this isn’t just a mere coincidence. These sites use the color to elicit their brand image without using words.
Blue signifies authority, sincerity, trust, security, and intellect. It also has a relaxing and calming effect, making people want to stay longer in your site.
I have noticed that a lot of internet marketers choose blue for their blogs but I’m not sure if they base this on the psychology of color or not.
Red elicits a physical reaction from the body – it increases heart rate and stimulates the nervous system.
When viewers visit a red site they will experience a feeling of urgency, like they have to do something, since red stimulates the circulation of blood.
This color, surprisingly I think, is especially useful for food businesses as it increases appetite and for shopping, as it is best used for impulsive shoppers.
You can use this color on your Add to Cart or Buy Now button, to encourage your audience to buy.
Yellow is the brightest color and it is the first thing that people will see, whether they’re in a crowd or browsing through the net.
Yellow symbolizes cheerfulness, youthfulness and optimism. If you want to stand out from a crowd of other blogs online, use yellow.
Black is often used by websites that sell high end and luxurious products. Black symbolizes an air of mystery and secrecy, and can sometimes be intimidating, but it is very useful in giving a message of sophistication. If you’re in the business of luxury, then black is the best choice.
Personally. I hate blogs that are predominately black with white or grey text. I find them very difficult to read and a huge turn off. I leave immediately.
White is considered to be the best background color for blogs since it will make other colors pop out. Some popular internet marketing blogs I have seen use a mainly white theme. Orange signifies affordability but too much of it can be seen as cheap, so be careful when you use this color.
Purple – If you are in the creative field, purple is the best color for you, as it elicits feelings of fantasy and creativity.
If you want to know more about using color for business I found quite a lot of information here.
So what about Pink?
There is plenty about what it means if pink is your favorite color but actually it’s not. I did find this though:
“Even though pink is usually associated with femininity, it can appeal to males as well since it exudes kindheartedness, romance, and love. If yours is a feminine blog, then pink could be a perfect choice.”
According to some research done by analytics company KISSmetrics that can be applied to websites:
Women love: Blue, Purple and Green
Men love: Blue, Green and Black
Women hate: Orange, Brown and Gray
Men hate: Brown, Orange and Purple
So, both men and women love blue and green. Does this mean I should go for blue?
I had no problems choosing the color for my detox blog. Green is always associated with health so I went for green.
KISSmetrics also created this amazing infographic on the science of how colors affect our purchases.
I asked in a few Facebook Groups what they thought about the best blog color for an IM blog. Bradley Will of Learn To Blog said this:
“I’m not sure anyone knows what the best color is for a blog. It’s one of those things that you just need to test for a while and see if you get the results you want. Then test a different color and see if it improves things.
I’ve heard in the past that the blue that icontact.com uses is one of the best converting colors for sales pages… Not sure how it works for blogs though. It’s all an experimental process. Different people’s followers will respond to different elements and variations. No one can tell you for sure what will work best for you. It just takes testing.”
I think it would be a hard thing to test because other things on the blog will have changed by the time you change the color. You will have written more posts and you may have been doing more blog promotion and got more traffic.
Not sure where all this leaves me. I think I will be pondering this for a while yet.
And then there is the question of the header graphic. I thought it would be a bit of fun but I’m not so sure about it now. Do you think it’s too gimmicky?
Do you think there is a best blog color for an IM blog? Any tips? Share your story of how you chose your blog color in the comments.
As I’ve been doing the rounds of some internet marketing forums recently to generate traffic to my blog I’ve seen some questions about a WordPress Slug.
So, I thought it would be a good idea to explain what it is here for those who don’t know.
Let me assure you that it’s certainly not some fat slimy creature that slithers its way through your blog chomping on anything it fancies on the way like a destructive computer virus!
In fact, a slug is a string of a few well chosen words that helps with the SEO of your blog.
What Is A WordPress Slug & How Does It Work?
According to WordPress Glossary:
“A slug is a few words that describe a post or a page. Slugs are usually a URL friendly version of the post title (which has been automatically generated by WordPress), but a slug can be anything you like. Slugs are meant to be used with permalinks as they help describe what the content at the URL is.“
When you post a new page or article on a WordPress blog, the site automatically creates a miniature “slug”.
It appears under the blog post title in the editor.
In this digital world, effective and comprehensive strategies of online marketing can help every business owner to increase its potential customers. While evaluating the strategy, you must focus on the six components mentioned below to fuel up your business growth and take your business to the next successive level.
Your website is the face of your company, so your website must be professional, simple and easy to navigate. While designing the website, you must focus on following:
- Include call to action buttons on most of the pages so that the readers can think about what your organization can do for them.
- Optimize your sites on all the web browsers, including smart phones and mobiles as these devices are growing at fast pace and most of the people are browsing internet on these devices.
- Inserting the keywords in your content in a natural way.
Have you ever wondered how to convert a pdf to an editable word doc for free?
I have and the result brought all sorts of problems with it.
Before I get into that you might be wondering why you would need to convert a pdf into a word document in the first place.
Well, you might have a PLR pdf report that didn’t come with a source file or you can’t find it and you want to edit the pdf.
You might want to add your name to it as the author, add some information about yourself to personalize it, add some more information, correct grammar or spelling mistakes, update it or simply make it your own.
All this is very important if you want your pdf to go viral which I talked about in my last post about viral reports.
Content marketing is hot! Content marketing is the new SEO. Content marketing has killed SEO. Content marketing is the buzzword for 2013.
These are some of the headlines I saw as I was blog hopping my way round the internet on my blog commenting exercise to drive traffic to my blog for both the Quick Start Challenge and Turn $100 into $2,000 in 60 Days Challenge
What the heck is content marketing?
I found some really long and complicated explanations about it but the simplest one I found that sums it up nicely was this:
“Content Marketing is the creation and sharing of content for the purpose of promoting a product or service.”
In other words, it is content that you put on your website and promote. It can be text, video, infographics, images, whatever you put on your site.
The word is out that Google is favoring content marketing.
Have you noticed how much easier it is to read some blogs than others?
As I have been blog hopping and commenting to get traffic
to my blog I have noticed a huge difference in not only the way bloggers write their posts but the fonts and size of text they use.
Some bloggers write long paragraphs which I find very hard to read, some write in shorter paragraphs and others write each sentence on a new line with plenty of white space between the lines.
I don’t know about you but I have decided that the latter is the style I like best and find easiest to read.
I decided to do a bit of research on the matter to find out if there is a best text size, font type and line spacing for blog posts.
What I discovered surprised me.
Let’s look at fonts first:
I first found that the question had been asked on the Warrior Forum. Sylvia Dickens, an award-winning journalist with 20+ year’s experience posted this response:
“The best online font is a non-serif – in other words, without any curly ends, like Times Roman and some others. Times Roman is mostly used in print media and is difficult to read online. Common fonts that work well on screen are Verdana, Tahoma and of course Arial”.
I just came across an excellent video on free traffic generation that Willie Crawford recorded and I thought it would be a good idea to share it on this blog but there was one problem. It would not fit!
I know that you can change the size of YouTube Videos easily enough to embed them on a WordPress blog but this one came from the LoyaltePays Library and is no way to alter the size.
Fortunately one of the other members came up with the ideal solution by using The WordPress Video lightbox plugin.