I have just discovered an amazing new video creation site called Stinger Videos. Video marketing is almost essential now if you want to make money online.
Did you know that there are over 2 billion searches a day on YouTube? Videos are great for helping you create backlinks, search rankings, traffic generation, product promotion and branding.
Many people start out trying to make money on the internet by building a list and sending out newsletters in the hopes that their subscribers will buy something from them. There are a lot of failures. There is an art to communicating and building trust. If you send out a regular newsletter to your list to make money online then you could benefit from these 5 top secrets.
Just remember the word PROSE and you won’t go wrong.
P is for Personal
Although you need to stay true to the topic of your chosen niche it pays to add a personal touch occasionally. Have you noticed how some marketers mention something about their lives in their emails? It might be about the latest film they saw or what they did at the weekend.
Although you don’t want to dwell on it too much it helps your reader engage with you. They can identify with you as a real person and not just a name.
When it comes to making money online, developing a targeted subscriber list of repeat customers is an essential ingredient in the recipe to success.
Having a list is an essential part of marketing if you want to make it easier to make money with less work involved.
With a mailing list you can create email broadcasts that go out to your entire subscriber base that include a mix of high quality information and content as well as promotional offers.
You can include affiliate promotions for products and services that you are interested in advertising, as well as gaining valuable feedback from your subscribers on the different types of products that they are interested in.
This information will help you develop your own high quality, in demand products with a ready-made customer base waiting to purchase them.
It’s really quite easy to build a list, even if you are a complete newcomer to the world of making money online. The problem comes when people approach list building in such as a way that they hinder their chances of actually being able to fully monetize their mailing list.
Here are 3 of the top list building mistakes made by email marketers.
Mistake #1: Failing To Deliver Good Content
This is perhaps one of the biggest mistakes that most new email marketers make when broadcasting to their lists.
While the main objective of building email lists for most marketers is to make money you need to first build a relationship with your subscribers by offering high quality content. This can include free tools, resources and other useful information.
Once you have worked towards connecting with your subscribers you need to maintain that relationship by focusing on a good balance of solid, high quality content with any promotional emails you send out.
In fact, one way of maximizing response from your subscribers is to over-deliver on quality content.
People tend to notice habits, and if they discover that the only time you seem interested in contacting them is when you have something to sell or promote, you will quickly lose any trust and credibility that you may have earned from your previous communication.
Consider whether your email truly offers value and is written so that it genuinely benefits your subscribers. If you build a solid relationship and brand with your subscribers, you’ll subsequently build a very responsive and loyal customer base.
Mistake #2: Promoting Irrelevant Products
It’s much easier to convert subscribers into buyers if they trust you. To build this trust it’s important to build your brand awareness and develop a relationship with them.
Every email you send to your list should directly work towards strengthening your brand recognition for giving value. This means that you must be extremely careful with the kinds of products you promote as well as the quality of the products you endorse.
It pays to always review each product or offer you are planning to promote so that you can not only stand behind it, but can directly answer any questions that your subscribers may have about the offer.
You also need to make sure that the products and services you are advertising are relevant to your topic. If your subscriber originally signed up in order to receive information on “Warcraft”, they aren’t likely going to be responsive if you begin to send out content relating to “Blogging”.
If you become interested in other niches you should work towards creating a new list for each market.
Mistake #3 Letting Your List Go Cold
It’s vital to stay in frequent contact with your subscribers
This doesn’t mean that you have to email them every day, but you want to create some sort of posting schedule so that you can get into the habit of connecting with your subscribers regularly.
If you are sending out good and valuable content your subscribers will begin to expect your emails on certain days and by doing this you will begin to see a dramatic increase in your open rates.
The more consistent you are with your broadcasts, the easier it will be to condition your subscribers to accept promotional based emails and advertisements in between mailings containing free content and resources.
Now we all probably know of certain internet marketers whom we only hear from once in a blue moon but they probably have many lists and don’t need to communicate frequently with some of them.
What mistakes have you made in list building?
I went to another great workshop that Nick James ran in London yesterday. The main theme was Back to Basics and Nick kicked off with 12 strategies for generating low-cost, meaningful, targeted traffic to your website.
These were:
Continue reading Internet Marketing Workshop – Cracking the Code
Email ad swaps build my list on autopilot? Let me explain. I have not posted for a a couple for weeks as I have been on holiday without an internet connection.
Can you imagine that? It was a very strange experience not being able to get my daily fix. Yes, I confess I am addicted.
We went to an area of Spain where the mountains interfered with the signals so our dongle was virtually useless. All this talk about running your online business from your laptop anywhere in the world and making money online while you are on holiday is not quite as easy as they make out.
I have had a few questions about keyword research. Everyone has their own favourite way but this is how I do it using free keyword research tools.
Keyword research is one of the most critical components of any internet marketing campaign. Without proper keyword research, it will be much harder for people to find your website and for you to make money online.
First I do some preliminary research. I use a number of free keyword tools to find a large number of keywords that I could target for my niche.
Have you even wondered how to make a free short screen capture video?
I have just discovered a really neat Firefox tool that lets you do this easily. Capture Fox is great for making your own tutorials, courses or lessons. You can capture your screen to make whatever you want. It will even record your voice and you get an AVI (movie) file
It’s not as sophisticated as Camtasia or even Jing but if you’re just looking for something to quickly capture a video of your screen with a voiceover, it will do the job.
You can download a free video on how to create a screen capture video using Firefox at the link below. It comes with PLR rights as well so you can even use it to make money online.
Download Firefox Screen Capture Addon Video
You can get the addon here:
https://addons.mozilla.org/en-US/firefox/addon/8090
Hope you will find it useful.
I have just participated in an awesome joint venture that got me just over 200 new subscribers in 4 days and 5 eBook sales. I have taken part in some joint venture giveaway events in the past but this was completely different.
A few months ago I received an email from Guy Finley’s campaign manager asking me if I would like to participate in an online joint venture campaign for the promotion of Guy’s new eBook in the Self Help Niche.
The idea was that I would contribute an eBook that would be included as a bonus gift on their sales page. I could include a graphic and description of the book and a link to my website.
Continue reading How I Set Up A Joint Venture With A Difference
Would you put out a flyer for your business with no contact details?
I could not believe my eyes when I looked at a flyer that came through my letter box today for a local Farm Shop. I searched all over it for a street address or telephone number or website address but there was nothing.
What a relief, I have just finished the 100 blog comment challenge. If you want to know what it was all about I wrote about it in a previous post: Generating Traffic with the 100 Blog Challenge.
It was no mean feat either I can tell you. I started on 8th August and finished last night the 25th, just five days before the deadline. Although I decided at the beginning that I would visit 5 blogs a day sometimes I didn’t. At one stage I thought that I would never finish it in time. It seemed a never ending task.
Continue reading Whew! I’ve just finished the 100 Blog Challenge!